In this deep-dive biography from Guitar Meets Science, the chaotic, larger-than-life story of Pete Burns and Dead or Alive unfolds—from the band's Liverpool roots and minor hits to the creation of their global smash "You Spin Me Round (Like a Record)." Facing a skeptical record label that called the track trash, Pete took out a massive personal loan to fund the recording himself, battled producers in marathon screaming matches to keep the heavy, machine-gun synth sound, and eventually forced the label to release it after it exploded in the clubs (taking a grueling 17 weeks to top the UK charts). The video then explores Pete's transformation into a fearless androgynous icon, his botched cosmetic surgeries (including the infamous eye-patch TV appearance that launched a trend), endless spending on looks and fashion, public feuds (like with Boy George), clashes with hit-makers Stock Aitken Waterman, and his tragic decline, all while highlighting his uncompromising vision and influence on gender-fluid pop culture.
