Miss Krystle highlights a troubling AI trend where companies use deepfake-like tech to repurpose creators' videos and likenesses for ads without consent—exemplified by a popular coloring app (ZenColor) altering influencer Amy Jackson's content to promote itself. She breaks down potential legal claims like misappropriation of likeness, copyright infringement, and false endorsement, critiques limiting terms of service, and draws parallels to Dua Lipa's $15M lawsuit against Samsung for unauthorized use of her image.