Thursday, February 12, 2026

Why Some People Can 'Taste' Music

Have you ever listened to a song and felt like it had a flavor? For most of us, that’s just a figure of speech. For certain individuals, music has a distinct taste that can be sweet, bitter, creamy, or sharp. Auditory-gustatory synaesthesia, a rare phenomenon, reveals how flexible and surprising the human brain can be. In this video, we dive into the science and history behind the sensation of hearing music, how the brain blends sensory experiences, and why this is not a disorder but rather a fascinating variation of human perception. From 19th-century discoveries to modern brain imaging, you’ll learn how sound and flavor can collide in ways most of us never experience.