[Source] Presently, Americans spend roughly 20 billion dollars a year on bras,12 which is remarkable given that prior to a century ago (the 1910s, to be precise13), almost no one wore them (whereas now between 80% to 90% of women do).
In turn, almost every woman assumes bras are something women have always worn and are not aware of the massive marketing campaign the fashion industry did to normalize this practice (which was essentially done as a pivot because they could no longer sell corsets to women).14
Since women have never worn bras for most of human history, it raises a simple question. Might there be any downsides to the practice?
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